Many B2B companies in crowded, challenging playing fields are underperforming in their marketing efforts. Though they lack top-tier strategic marketing coaches, it doesn’t make financial sense to employ full-time marketing leaders.
That’s why we offer Fractional Chief Marketing Officer (CMO) services—to provide outsourced marketing expertise and CMO strategy for a fraction of the employee cost.
As an enterprise executive, you are constantly faced with recurring problems:
If all you wish to do is address the first issue, we are very good at that. However, even better, we can help with the second issue, also.
Fractional CMOs are seasoned professionals who can lead both the strategic and the day-to-day marketing charge. They offer all the benefits of strategic marketing consultants plus a closer, day-to-day working relationship and more flexible schedule and fee arrangements. They can be embedded in your senior executive team for exactly the amount of time you need them each month.
All of C-Suite’s Fractional CMOs are industry veterans with exceptional track records and knowledge of modern marketing best practices. You’ll get a Fractional CMO who fits your needs and can:
Business growth strategies start with market insights. While research firms and strategic marketing consultants can bring these insights to bear on an ad-hoc basis, companies committed to growth will develop systems and processes to ensure a continuous flow of market insights into their business. Talk to us about taking your business to the next level.
Perhaps the most obvious source of growth or revenue maintenance is the development of new offerings to your existing customer base. Staying close to emerging customer requirements is straight-forward when there is good communication from sales and support teams. Keeping customers involved in reviewing product roadmaps and helping to prioritize features (as well as confirming value and appeal) are keys to the process.
Learning how to expand your target markets – whether by customer type or geographic location – is often the linchpin for sustained growth. This requires a synchronization of operational capabilities and marketing to assure the market expansion strategy is viable and can actually be implemented. New market knowledge is critical to success, and consists of developing insights from target customers, assessing relevance and appeal versus competitive offerings, understanding the sales process and other offering delivery requirements. Maintaining clarity of the strategy just across the executive team, let alone the company, can be a huge task when the expansion strategy requires the company to reposition itself.
Related to a market expansion strategy as well as product diversification, a market opportunity analysis can be used to flesh out potential ideas. The very notion suggests that a company is more interested in a market perspective than its own often-assumptive perspective. The scope of such analysis can range from straight forward and short-term, to expansive and longer term. An initial sense of what’s at stake may call for patience in conducting the more comprehensive study.
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