Sheila Rondeau
Marketing Director
Founder and CEO of MOGXP LLC, with over 20 years of agency and brand experience in fractional CMO leadership and experiential marketing for Fortune 500 and mid-sized brands.
Sheila retired as a U.S. Army First Sergeant after twenty years of service, including combat duty in the Gulf War, before spending two decades in the marketing agency world, including Anheuser-Busch’s in-house agency.
She founded MOGXP LLC, where she serves as CEO, delivering fractional CMO leadership and experiential marketing to Fortune 500 and mid-sized brands, partnering with in-house teams rather than competing with them.
Areas of expertise
Fractional CMO leadership
Serves in interim and fractional CMO roles, partnering with the executive team and leading the in-house marketing function without the cost of a full-time hire.
Experiential marketing
Designs mobile tours, special events, sponsorship activations, PR stunts, trade shows, sampling, and pop-ups that put the message in front of the right audience.
Fortune 500 client base
Served national brands including Toyota, General Motors, Kellogg’s, GSK, CVS, Walmart, Macy’s, Colgate, and Diageo across multiple industries.
Mobile marketing at scale
Managed the Anheuser-Busch Mobile Marketing Fleet for nearly ten years, including a 30,000-mile, 28-city tour supporting U.S. troops in 177 countries.
Measurement and ROI
Agrees on what success looks like before execution, then measures against it with event scorecards and metrics tying activation spend to trial and repeat purchase.
Military service: U.S. Army, 1985 to 2005
Retired as an Army First Sergeant, with six years active duty in the 101st Airborne and 2nd Infantry Divisions and fourteen years in the Illinois Army National Guard. She is a Gulf War combat veteran.
Services
Fractional CMO consulting
- Marketing strategy assessment
- Marketing operations plan development
- In-house marketing team leadership
- Go-to-market plan design
- Lead flow and sales alignment
Client industries
- Consumer packaged goods
- Beverage and spirits
- Retail and pharmacy
- Automotive
- Health, wellness, and sports nutrition
- Media and entertainment
Relevant experience
- Founder and CEO, MOGXP LLC (Marketing Operations Group), Plano, TX
- Manager, Anheuser-Busch Mobile Marketing Fleet (nearly ten years)
- Agency leadership including Anheuser-Busch’s in-house marketing agency
- Gigunda Group: mobile tours, pop-up retail, sampling, and digital campaigns
Education and credentials
- Author, "The Art of Experiential Marketing" (number-one bestseller)
- Author, "Elevating Your Personal Brand"
- Event Marketer Magazine, Best Mobile Marketing Program of the Year, 2005
Want Sheila in the room?
Book a 30-minute Clarity Call. We will tell you whether ongoing CFO leadership is the right next step, and which of our CFOs fits your business best.
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