Register for the CEO Talks 🔗 HERE Our guest, Jon Rice from Chief Outsiders will be joining us at 10 am EST on August 13th.
Jon Rice is a food and beverage marketing veteran who takes a hands-on approach to growing revenue & establishing a sustainable marketing process. Jon specializes in helping brands build sales through strategic insight & effective execution. In his ten years as a Chief Outsider, Jon has been a top performer, serving over 60 clients with serious business challenges in highly competitive categories.
Jon is an Area Managing Partner and CMO based in Dallas who assists multi-unit restaurant, retail, and medical service brands to build sales through strategic insight and innovative creative solutions. Effectively aligning marketing strategy with efficient resources, Jon develops marketing teams and improves relationships with field operations while creating programs that drive transactions at the unit level.
Jon brings extensive menu and product development experience with a substantial background in the adult beverage category.
As interim CMO at Iron Hill Brewery Jon developed a brand repositioning strategy to relaunch restaurants as “Brew Pubs” leveraging credibility as a local brewery with a new menu and pricing and supported with a local advertising and social media effort which generated an initial improvement in comp sales of over 10%.
Key Experiences:
CEO, Cookies By Design
CMO, Ponderosa/Bonanza Steakhouses
Interim CMO, Iron Hill Brewery
Interim CMO, Church’s Chicken
VP Marketing, Chuck E. Cheese’s
Director Marketing, Marriott
Regional Marketing, Pizza Hut
Taco Bell, Agency
Relevant Expertise:
Brand positioning, strategy & messaging
Digital and direct marketing
Product and menu development
Promotional development & execution
Sales & product mix analytics
Customer insight
Team development
Strategic partnerships & licensing
Register for the CEO Talks 🔗 HERE Our guest, Jon Rice from Chief Outsiders will be joining us at 10 am EST on August 13th.
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